Who are we?

We consider ourselves pretty lucky to do what we do. But we know luck isn't the best strategy when you’re trying to get the job of your dreams. So, we decided to take the guesswork out of job hunting. By combining relevant courses with valuable feedback, we show you how to bridge the skills gap between you and where you want to be.

Whether you’re just starting out or want to get further ahead in your career, Joy Business Academy can give you the skills and opportunities to make it happen. We work collaboratively with learners, employers and businesses to ensure companies are getting workers who have the skills they need to get the job done. We developed our online courses specifically to the skills we know employers are looking for, so you go into work with transferable skills that won't date.

Once you sign up you can instantly connect with thousands of other users who are just like you; ready to go out and change the world, the JBA way.

Check out our own stories below.

Meet the team

James Coddington


James started his first business when he was 9 – tying fishing flies for the local market. Ever since then he has had a passion for creating businesses, everything from the online travel industry, and the ski industry, to animal health & pathology, and now ice cream and online education. The one constant has been the utilization of technology and its ability to disrupt within an industry. James started Pride & Joy in 2013 with the goal to change people’s lives through the teaching of life and business skills by giving individuals the opportunity to own and run their own ice cream business. Through this experience it showed the massive skills gap that was evident when starting a business as well as the skills employers were looking for from University graduates. What did James do about it? Started JBA.

Mandy Coddington

UX Research

Mandy has been involved with the JBA journey since its inception, and is passionate about her role in UX (User Experience). After following a diverse career pathway, Mandy’s remained absolutely steadfast in her passion and dedication for lifelong study and learning. In fact, she has lost count of how many courses she has completed online –some to indulge her love of learning, most to up-skill herself in her industry. She knows the online learning space really well, and completely understands the user experience, fully respecting the resources people need to invest in JBA – time, money and emotional energy.

Brendan Smith

Commercial Finance Manager

You might think working in commercial finance sounds a bit, well, dull - but Brendan guarantees there’s nothing dull about his work with the Joy Business Academy! The team here is always full of energy and Brendan's the one that helps keep them buzzing. It’s his job to manage the commercial finances, processes and systems behind the scenes. Brendan makes sure everything’s running like clockwork so JBA can do what it does best – inspiring some of New Zealand’s most remarkable people.

Grant Shew

Graphic Designer

Grant still loves playing video games and binge watching the latest T.V. series and Japanese animes. As a kid, he would spend hours copying characters from magazines and doodling on his sketch pad. That was the drive and motivation which launched him on his quest into the creative world. The path was not always smooth and there were many obstacles to overcome. One of the biggest challenges was figuring out how he could make a living from the things he loves doing – doodling. Luckily for him, he is still doodling and supporting a young family doing what he loves.

Ash Rawal

Instructional Designer

Ash has done everything from being a sales person, to a sales trainer and facilitator, Instructional Designer and Creative Media guy. This has given him a varied set of skills that has allowed Ash to be pretty creative in what he does. He has created learning that has been delivered face to face, been developed into eLearning and through video. Ash loves having a good laugh while getting the work done that needs to be done. His humour could be described as dry, but he thinks he is hilarious. He really does.

Conor Hawkins

Web Developer

Conor is a web developer who loves making beautiful sites that are fun to navigate. After completing a degree in 3D animation he decided that it wasn’t the direction that he wanted to go in, but along the way he picked up an interest in coding. And the rest is history. When he’s not coding up a storm, Conor is fighting imaginary dragons with a set of dice, and watching the latest TV shows and anime.

Jonathan Ganesan

Web Developer

Passionate about education technology, Jonathan spends his time developing web applications that would encourage users to learn in a new and creative way. He strives to challenge himself and continuously learn new skills that will help him create innovative and interactive websites. He is loving being part of JBA and continues to develop the online learning space here.

Krissy Robinson

Web Developer

Krissy is no stranger to front-end development, having spent 7 years in the online marketing industry, where she has worked on everything from social media and graphic design to SEO and web development. Drawing on her design communication degree, she brings a fresh approach to front-end development, having worked on both the design and development of over 100 websites. Krissy now focuses mainly on the building and coding of new exciting courses for JBA. Krissy is passionate about helping people and animals, she regularly volunteers her time and skills for local charities.

Martin Cho

Web Developer

Curious Martin has been exploring different work environments till he settled down here at JBA. He was in the army, became a golf coach, then a chocolatier, then a chef and now he is a web developer! He loves creating really attractive and highly functional products. There’s something wrong if a day passes without Martin coming up with a new idea to do something better or differently … which means he loves developing dreams into outputs that are exciting, elegant and useful. He loves it here at Joyful Beautiful Amazingful JBA.

Haiping Lu

Full-stack Developer

Haiping is very passionate about Web Developing. He has been working as a developer for many years and pays attention to every detail, using his best effort to make sure that all his work is done to the finest quality that it possibly can be. Though he loves Web Developing a lot, he is also great at many other things in life. Haiping likes to go to the gym and also enjoys hiking and bush walking.

Andy Tang

Full-stack Developer

A Web Developer since the 90s, Andy is passionate about coding beautifully and feels great achievement in mastering the entire web process. Before joining JBA, Andy used to play key roles in a number of large IT companies in China, such as Sohu.com. Auckland is now where he calls home, he and his beautiful wife love the kiwi lifestyle, and if you were to ask him what he thinks about New Zealand, he would say it's awesome.

Ben Visser

Game Developer

With five years industry experience as game developer Ben is throughly enthusiastic about the gaming industry. Three independently released titles and a strong proficiency in both 3d and 2d development. Ben’s has placed focus on creating procedural UI systems, reactive AI and immersive gameplay experiences for the end user.

Fraser Gregory

Game Designer

From a young age Fraser had an instant passion for film, design and video games. He has always had a creative mind and been fascinated with the artistic realm and its means of story-telling. With four years of study Fraser is relatively fresh to the industry and working hard on designing and developing memorable 2D and 3D experiences.

Carrie Yang

User Tester

Carrie graduated from Harbin University of Science and Technology with a Bachelor of industrial automation after years of working in ICT. She also has experience in sales in computer hardware. Carrie is very patient with thing that need to be repeated, and has strong attention to details when she is engaged in testing. She focus on teamwork and communication within a team environment. In her spare time she loves to cook and goes hiking with her family.

Jason Waters

Instructional Designer

Jason has been figuring things out from a young age, and he loves learning. That, with a passion for sport and coaching, he has expanded to make a career in the learning and development space which is an excellent fit to create awesome learning as an instructional designer at JBA. In true JBA style, Jason doesn't slow down once he finishes a days work at JBA, a young family and small side business ensures he is always on his toes and helps provide some learning experiences of his own.

Jeff Ortiga

Gameplay Developer

10 years game developer from Philippines. Released multiple hit titles, earning million downloads from app store. Currently studying how game industry works in New Zealand.

Alex Burnie

Gameplay Developer

Alex was born to be a game developer. Ever since his childhood of playing games to building games now. He has a passion for designing, and creating immersive games, both 2D and 3D. A main focus for Alex has been AI, and how to create a AI to bring a next level of immersion. He enjoys thinking outside of the box, and creating interesting game mechanics which make for exciting gameplay.

Weber Li

Game Developer

Weber is a passtionate game developer with 8 years experience. As being enthusiastic about multiplayer games, he is highly specialised in the integration between frontend and backend. With experience of working for four online games, he is focusing on creating authoritative game server with AI, physics and procedural storytelling.

Kim Leng Cheav

Game Designer

Kimleng has always been passionate about art and creativity, how it can captivate you, tell stories, teach lessons, and make you feel all kinds of emotions. After working on games for over 4 years with multiple released titles, Kimleng is excited to pour his pride and joy with art into Joy Business Academy.

Hassan Riaz Sahi


Hassan is an avid fan of Manchester United F.C and an entrepreneur at heart, in that order. An alumni of University of Toronto, with a Bachelors in Financial Economics (Hons), he has always dreamed big and relished the opportunities that were deemed impossible. Flexible and adaptable to a host of environments, a global citizen, Hassan has worked across various industries and countries. Starting from handling the real estate portfolio of STTS Ltd, Toronto, Canada and managing various commercial and residential properties, he landed in Riyadh, Saudi Arabia as the Project/Purchasing Manager of Jawdat Contracting, one of the largest defence contractors in Saudi Arabia. Constantly seeking new challenges and always keeping an eye out for future development opportunities Hassan co-founded Falcon World Lines Pvt. Ltd, based in Karachi, Pakistan, a 3PL Logistics and Supply Chain services provider, ideally positioned for the China Pakistan Economic Corridor (CPEC). With a knack for seeing talent and massive potential in the teams that Hassan has lead throughout the world, it was always his priority to arm his people with the necessary skills to excel further. These skills were never taught at school or university and this is the reason why there is such a huge disconnect between what we think we know and what we ought to know as the hundreds of thousands of individuals pile out of universities. Therefore, it was the perfect fit to become part of the JBA Team, which seeks to eliminate this significant problem, on a global scale, and more so, to change the world a little by helping millions of people, in a positive way.

Hasan Mahmood


Hasan started his professional journey at a very young age by participating in different entrepreneurial projects; locally and on global platforms in very diverse domains of logistics, business consultancy, training and project management. Most recently Hasan has embarked on leading Joy Business Academy in Pakistan as its COO, while embracing zeal and vision of the company which he strongly believes in transforming the local education industry by leveraging technology and strong foot prints of Joy Business Academy. Being an entrepreneurial person with a sales driven mind-set, he is all set to push limits and set new heights of progression for JBA. After work, Hasan loves spending time with family, raising a toddler with his wife and parents and he is also fond of travelling across the country with his backpack on.

Usman Ejaz

Training & Development Specialist

Usman loves to experiment and think really big! He started off by joining Pakistan’s telecommunication industry by handling customer complaints and later moved to the Project Management domain. He found his passion in the Training and Development Field when he was sent in regularly to ‘battle out’ the Quality Assurance and Training department to revise his team’s quality scores. Despite this, he opted for the role of a Project Coordinator during the biometric verification drive to experience a ‘war zone’ situation. To finally realize his true calling, he joined the Training and Development field during the merger of major telecommunication giants in Pakistan where he developed solutions for integration of front end business units along with creation of a digital training character reaching nationwide trainees through messenger compatible tutorials and training complete staff including security guards and fleet supervisors on new company values which till date he loves the most! With a brief time period with the retail industry as well, he has now joined JBA where he hopes to add values to the lives of people who will be the future of Pakistan. After work, Usman gets into his dad shoes and loves to spend time with his children.

Ammara Farrukh

Training & Development Specialist

Ammara; an enthusiastic personality and in-depth researcher, started out her career through her engagement in jet academia, exploring a lot of novel concepts. She strived to build a rock professional base by joining a BPO to develop and sharpen her technical, communication skills. Later, she had made a swift transition in many other work domains, including telecommunication, real estate, and pharmaceuticals. She has acquired the ultimate practitioner experience, and has now jumped back into academia by joining JBA, with a vision to develop and train new students in their academia as well as shaping them as successful professionals. When idle, she enjoys paintings and travelling, along with pursing her PhD and working towards more expansive research

Usama Mehmood

Training & Development Specialist

Usama loves to explore and learn the things by experimentation. He started his career as a teacher but always had a rebellious approach about the teaching methodology. He is always convinced on practical learning rather bookish knowledge. The thought of changing the system pushed him to a point where he realized that teacher must influence his students not only in Subject but also in their daily routine and personal development. So, he started counseling the people and students for their problems. This all lead him to training and development department where he can practice his rebellious thinking of practical learning approach. He also worked as curriculum planner and administrator in academia. He tried his luck in other fields as well like Event Management, Restaurant Business and Supply Chain. He then joined JBA to work for the better future and to bring must needed change required in Education System of Pakistan. Other than this he loves DIYs and trying something new which he never did before. Usama is also passionate about cricket and played it with a desire which he still can’t resist.

Uzma Channa

Business Operations Officer

Uzma is a person who loves to travel and has a passion of event management which keeps her energetic and motivates her to explore, we can call her a person who is positive about every aspects of life. There are many things she like to do, to see and to experience. People who know Uzma are aware of her friendly nature, how foodie she is and always ready to help others by any mean. Uzma has an independent nature which made her start working and exploring new things at a very young age. Without fail, she is a person who demonstrate a positive ‘can-do’ attitude and willingness to help out where there is a need. Her flexibility is impressive, you will always hear her saying ‘Yes’ for all the challenges and sacrifices life throws in her way to achieve the goals, dreams and wishes. Uzma has now joined her hands with Joy Business Academy as a Business Operations Officer, the vision of the company of transforming the education industry gives a feeling of excitement and eagerness to be involved in it. As a learner she is ready to push her limits and to utilize her professional skills towards the growth of organization. She is a perfect example of great work ethic.

Rida Jilani

Customer Engagement Officer

Rida has completed her Bachelor’s Degree in Business Administration. She has a keen sense of passion in customer services and enjoys the challenges associated with customer engagement and retention. Always inquisitive, with an energetic personality she started her career with JBA as a Customer Engagement Officer, to explore and contribute in the Education Industry, and since then she is enjoying her work.

Anis Razzak

Finance Manager

Armed with over 34 years of experience, Anis Razzak is our Financial and Tax Guru. He has previously worked in the Airline, Logistics, IT, and Textile industry and is always up to date with all matters related to Pakistan’s diverse financial aspects. With an extremely friendly personality and consistently smiling, we find Anis always ready to make anyone’s day brighter and is a favorite of our Brand Ambassadors. He is our backbone behind the scenes managing our commercial finances, processes and systems and allows the rest of the team to carry on doing what they do best – building a brighter future for all of Pakistan.

Meet our Ambassadors

Alishah Amirali Charania

Brand Ambassador

Szabist University

Rachna Bhimani

Brand Ambassador

Szabist University

Ellma Shaikh

Brand Ambassador

Bahria University

Parkash Daswani

Brand Ambassador

Iqra University

Asma Saeed

Brand Ambassador

Iqra University

Alishba Khan

Brand Ambassador

Jinnah University

Amnah Ahmed

Brand Ambassador

Bahria University