With over 500 million users and 10 million job listings, if you're not using LinkedIn you should be. The purpose of the platform is essentially social networking for your career. You can connect with other users, fill out your profile to showcase your skills and apply for or list job opportunities.
Here are 10 quick tips for getting started and creating a standout profile:
Have a complete profile
Starting with the basics, you want to ensure every section of your profile is filled out; your summary, education, experience, skills, and accomplishments. The more you add, the more people can gain an insight into who you are and how you provide value.
Add a photo
Having a photo makes your profile 14 times more likely to be view. Not only does it help people to know they've found the right profile but it also shows that you're professional. Just no selfies, please.
Add a background
The background photo is your chance to show a bit of who you are and what you do. There are plenty of photos to choose from so finding the one that showcases you is easy.
Create a customised URL
Once you have a knockout profile, you'll want to be sharing your profile with potential employers. Instead of giving them a random URL full of numbers and letters, customize your URL to reflect your name or industry. Click here to find out how.
Think hard about your headline
What do you want your first impression to be? What do you want to be known for? Your headline is what all other LinkedIn users will first see when they stumble across your profile so make sure it accurately represents what you do (and where you're going).
Comment on things that spark your interest
At the end of the day, LinkedIn is a social network meaning you should be using it to connect with other people. If someone shares something that interests you or you feel you can contribute to, go for it. It's a great way to make new connections and get views of your profile.
LinkedIn gives you the option to add examples of your work such as documents, photos, sites, videos, and presentations. This is the perfect way to showcase your work and provide tangible evidence of your skill sets.
Have a Facebook? A blog? A company website? Make sure your LinkedIn account is accessible on any places that potential connections might find you.
Proofread your profile
Before sending your profile out to the public make sure to have a quick read through for any spelling mistakes or errors. Just like your CV, it's never a good look.
Once you have a detailed, visually appealing profile it's time to start making some connections! You can add connections via your email list, the search bar or simply adding people you come across. Either way, it's always a good idea to personalise your invitation reminding the other person how you met or why you're interested in getting to know them.